Offices at 200 Plaza Drive, Secaucus NJ | Amenities


Offices at 200 Plaza Drive, Secaucus NJ | Amenities

This location denotes a selected handle inside the Harmon Meadow mixed-use growth in Secaucus, New Jersey. Harmon Meadow presents a mix of workplace areas, retail institutions, resorts, and residential models, making a dynamic and built-in group atmosphere. A web site inside this advanced typically signifies a strategic selection for companies attributable to its accessibility and facilities.

The importance of a Harmon Meadow handle stems from its strategic location inside the Meadowlands area, providing handy entry to main transportation arteries, together with the New Jersey Turnpike and Routes 3 and 1&9. This accessibility, mixed with the various vary of providers and facilities out there inside the advanced itself, contributes to a sexy atmosphere for companies and residents. The Meadowlands space has undergone vital growth over the many years, transitioning from primarily industrial use to a thriving hub for commerce and residential life.

Understanding the context of this location offers a basis for exploring broader matters associated to industrial actual property traits within the Meadowlands, the evolution of mixed-use developments, and the financial impression of strategically positioned enterprise facilities.

1. Location

Location performs an important position in understanding the importance of 200 Plaza Drive, Secaucus, NJ. This handle represents a selected level inside a broader geographical and financial context. Analyzing its locational sides offers worthwhile perception.

  • Regional Context

    Secaucus lies inside the Meadowlands area of New Jersey, a strategically vital space characterised by its proximity to main transportation arteries and concrete facilities like New York Metropolis. This regional placement contributes considerably to the world’s financial exercise and accessibility.

  • Accessibility

    The positioning advantages from direct entry to main highways, together with the New Jersey Turnpike, Routes 3 and 1&9, facilitating handy transportation for commuters and companies. This accessibility is a key issue driving growth and financial development within the space. Proximity to public transportation additional enhances connectivity.

  • Harmon Meadow Improvement

    200 Plaza Drive is located inside the Harmon Meadow mixed-use growth. This advanced presents a various vary of facilities, together with workplace areas, retail institutions, resorts, and residential models, making a dynamic and built-in atmosphere.

  • Market Place

    The situation’s place inside the broader industrial actual property market of Northern New Jersey influences property values and enterprise alternatives. Elements similar to proximity to a talented workforce and the presence of established companies contribute to the market dynamics of the world.

These locational components mix to form the strategic significance of 200 Plaza Drive. Its place inside a well-connected, mixed-use growth in a thriving area contributes to its attractiveness for companies and residents alike. Understanding these parts offers a framework for analyzing its position within the bigger context of regional growth and financial exercise.

2. Accessibility

Accessibility varieties a cornerstone of the strategic worth proposition of a location like 200 Plaza Drive, Secaucus, NJ. Its placement inside the Meadowlands area presents unparalleled entry to a community of main transportation arteries. Direct connections to the New Jersey Turnpike, Routes 3 and 1&9 facilitate environment friendly motion of products and folks, essential for companies working in a fast-paced atmosphere. This ease of entry interprets into decreased commuting instances for workers and streamlined logistics for corporations reliant on transportation networks. Moreover, proximity to public transportation hubs, together with bus and rail traces, expands commuting choices and reduces reliance on private autos.

The impression of this accessibility extends past mere comfort. It contributes to a wider financial ecosystem, attracting companies searching for strategically positioned operations. Enhanced accessibility can decrease transportation prices, enhance provide chain effectivity, and broaden entry to a bigger expertise pool. As an illustration, an organization located at 200 Plaza Drive can effectively attain purchasers and companions throughout the tri-state space, leveraging the strong transportation infrastructure. This connectivity performs a pivotal position in attracting and retaining companies, fostering financial development inside the area. Think about a distribution heart working from this location; its entry to main highways streamlines supply routes and reduces transit instances, translating into tangible value financial savings and improved service ranges.

In abstract, accessibility represents a essential issue within the general attraction of a enterprise handle inside Harmon Meadow. The convergence of main highways and public transportation choices at this location creates a definite benefit for companies working in or serving the New York metropolitan space. This accessibility fosters financial dynamism, reduces operational friction, and contributes to the long-term viability of the situation as a main enterprise hub.

3. Enterprise Hub

The designation of “enterprise hub” carries vital implications for areas like 200 Plaza Drive, Secaucus, NJ. This time period signifies a focus of business exercise, typically facilitated by components similar to strategic location, strong infrastructure, and a various vary of companies. 200 Plaza Drive, located inside the Harmon Meadow mixed-use growth, advantages from these attributes. Its location inside the Meadowlands, with available entry to main transportation arteries and proximity to New York Metropolis, positions it as a fascinating location for companies. The presence of assorted workplace areas, retail institutions, and hospitality providers inside Harmon Meadow additional reinforces its operate as a enterprise hub. This focus of companies creates a synergistic atmosphere fostering collaboration, innovation, and financial development. For instance, a advertising agency positioned at 200 Plaza Drive would possibly profit from proximity to a printing firm inside the similar advanced, streamlining operations and lowering turnaround instances.

The “enterprise hub” attribute influences the varieties of companies interested in the situation. Firms searching for environment friendly logistics, entry to a various expertise pool, and a dynamic enterprise atmosphere discover areas like 200 Plaza Drive notably engaging. This focus of companies additionally generates a ripple impact, attracting supporting providers, similar to authorized and monetary corporations, additional solidifying the world’s standing as a enterprise hub. The ensuing community of interconnected companies contributes to regional financial growth and strengthens the general market place of the situation. This focus of companies creates a aggressive market, driving innovation and doubtlessly resulting in increased high quality items and providers.

In conclusion, the “enterprise hub” designation represents a essential facet of 200 Plaza Drive’s identification. This attribute fosters financial development, attracts a various vary of companies, and creates a dynamic atmosphere conducive to innovation and collaboration. Understanding this designation offers worthwhile perception into the situation’s position inside the bigger regional financial system and its potential for future growth. Challenges similar to managing site visitors congestion and sustaining a stability between industrial and residential growth should be addressed to make sure the long-term sustainability and success of this enterprise hub. This, in flip, influences property values, employment alternatives, and the general financial vitality of the encompassing space.

4. Harmon Meadow

Harmon Meadow serves because the fast context for 200 Plaza Drive, Secaucus, NJ. This mixed-use growth offers the encompassing atmosphere and infrastructure that shapes the character and performance of the precise handle. Understanding Harmon Meadow’s key sides offers essential perception into the importance and attraction of 200 Plaza Drive.

  • Combined-Use Improvement

    Harmon Meadow’s defining attribute lies in its mixed-use nature. The event integrates varied capabilities, together with workplace areas, stores, eating places, resorts, and residential models. This integration fosters a dynamic atmosphere the place work, residing, and leisure converge. For companies positioned at 200 Plaza Drive, this interprets to handy entry to facilities and providers, enhancing worker satisfaction and operational effectivity. For instance, staff can entry close by eating places for lunch or make the most of lodge lodging for visiting purchasers.

  • Location and Accessibility

    Harmon Meadow’s strategic location inside the Meadowlands area contributes considerably to its accessibility. Its proximity to main transportation routes, together with the New Jersey Turnpike and Routes 3 and 1&9, facilitates handy entry for commuters and companies working inside the advanced. This ease of entry straight advantages companies positioned at 200 Plaza Drive, enabling environment friendly logistics and lowering commuting instances for workers. The event additionally advantages from proximity to public transportation, additional enhancing connectivity to the broader area.

  • Financial Influence

    Harmon Meadow’s presence generates a considerable financial impression on the encompassing space. The event offers employment alternatives, attracts companies to the area, and generates tax income. The focus of companies inside the advanced contributes to a vibrant native financial system. For 200 Plaza Drive, this interprets to a location inside a thriving financial ecosystem, fostering development and stability. The developments success additionally contributes to elevated property values within the surrounding space.

  • Group Improvement

    Harmon Meadow contributes to group growth by offering a focus for social interplay and financial exercise. The mixed-use nature of the event fosters a way of group, with residents, staff, and guests interacting inside a shared area. This dynamic atmosphere advantages companies at 200 Plaza Drive by offering a built-in buyer base and entry to a various expertise pool. The presence of inexperienced areas and public areas inside Harmon Meadow enhances the general high quality of life for these working and residing inside the growth.

These sides of Harmon Meadow collectively form the context inside which 200 Plaza Drive exists. The developments mixed-use nature, strategic location, financial impression, and contribution to group growth contribute to the handle’s desirability and performance. Understanding these parts offers a complete perspective on the importance of 200 Plaza Drive inside the bigger framework of Harmon Meadow and the Meadowlands area.

5. Meadowlands

The Meadowlands area varieties an integral a part of the context surrounding 200 Plaza Drive, Secaucus, NJ. This geographic space, characterised by its wetlands and proximity to main city facilities, considerably influences the handle’s financial and logistical significance. Traditionally, the Meadowlands served primarily as industrial land. Nonetheless, strategic growth initiatives remodeled the area right into a mixed-use hub encompassing industrial, residential, and leisure areas. This transformation straight impacts the worth and performance of properties inside the Meadowlands, together with 200 Plaza Drive. The area’s proximity to New York Metropolis and available entry to main transportation arteries, together with the New Jersey Turnpike and Routes 3 and 1&9, contributes considerably to its attractiveness for companies. The Meadowlands Sports activities Complicated, dwelling to main sporting and leisure occasions, additional enhances the area’s profile and attracts guests, benefiting companies working within the space. As an illustration, an organization positioned at 200 Plaza Drive positive factors entry to a bigger pool of potential staff because of the area’s sturdy transportation hyperlinks and various inhabitants base.

The Meadowlands’ ongoing evolution shapes the industrial actual property panorama and influences funding choices. The shift from primarily industrial use to a various combine of business, residential, and leisure actions has created new alternatives for companies. The event of Harmon Meadow, a distinguished mixed-use advanced inside the Meadowlands, exemplifies this development. This advanced, the place 200 Plaza Drive is positioned, offers companies with entry to a variety of facilities, together with eating places, retail areas, and resorts. Such facilities improve the standard of life for workers and contribute to a extra engaging enterprise atmosphere. The continuing growth inside the Meadowlands creates demand for supporting providers, similar to authorized and monetary corporations, additional contributing to the world’s financial development. Because the Meadowlands continues to evolve, understanding its affect on particular areas, similar to 200 Plaza Drive, turns into essential for making knowledgeable enterprise choices. For instance, a logistics firm would possibly select to ascertain a warehouse close to 200 Plaza Drive because of the Meadowlands’ glorious transportation infrastructure and proximity to main shopper markets.

In abstract, the Meadowlands performs a pivotal position in shaping the strategic significance of 200 Plaza Drive. The area’s transformation from industrial land to a mixed-use hub has created new alternatives and challenges for companies. Understanding the Meadowlands’ historic context, present growth traits, and its affect on accessibility and infrastructure is crucial for assessing the long-term worth and potential of areas inside this dynamic area. Future challenges embrace managing elevated site visitors congestion and sustaining a stability between growth and environmental preservation inside the Meadowlands. Addressing these challenges successfully can be essential for making certain the area’s continued financial development and the sustained worth of properties like 200 Plaza Drive.

6. New Jersey

New Jersey offers the overarching state-level context for 200 Plaza Drive, Secaucus, NJ. Understanding the state’s financial panorama, regulatory atmosphere, and infrastructure growth is essential for comprehending the handle’s significance inside the broader enterprise and actual property market. New Jersey’s strategic location inside the Northeast megalopolis, its various financial system, and its established transportation networks contribute to the attractiveness of areas like 200 Plaza Drive for companies.

  • Financial Atmosphere

    New Jersey boasts a various financial system encompassing varied sectors, together with prescription drugs, finance, expertise, and logistics. This diversified financial base offers stability and alternatives for companies working inside the state. The state’s financial insurance policies and laws affect enterprise operations and funding choices. For 200 Plaza Drive, this interprets to a location inside a state with a comparatively secure and various financial system, doubtlessly attracting companies searching for a predictable and supportive atmosphere.

  • Transportation Infrastructure

    New Jersey’s in depth transportation community, together with main highways, ports, and airports, performs an important position in facilitating commerce and connectivity. The state’s location inside the Northeast hall offers entry to main markets alongside the East Coast. This well-developed infrastructure straight advantages companies at 200 Plaza Drive, enabling environment friendly logistics and entry to a wider buyer base. The proximity to main transportation hubs, similar to Newark Liberty Worldwide Airport, additional enhances the situation’s connectivity.

  • Regulatory Framework

    New Jersey’s regulatory atmosphere, encompassing enterprise registration, taxation, and environmental laws, impacts enterprise operations and funding choices. Understanding the state’s regulatory framework is crucial for companies contemplating operations in New Jersey. For 200 Plaza Drive, this interprets to working inside a selected regulatory context that may affect operational prices and long-term planning. The state’s laws concerning industrial actual property growth additionally play a job in shaping the event panorama surrounding Harmon Meadow.

  • Workforce and Demographics

    New Jersey’s demographics and workforce traits affect the provision of expert labor and shopper markets. The state’s various inhabitants and comparatively excessive instructional attainment ranges present a pool of certified potential staff for companies. For 200 Plaza Drive, this interprets to entry to a various expertise pool and a considerable shopper base inside the fast neighborhood. The state’s demographic traits additionally play a job in shaping housing demand and the event of residential properties inside Harmon Meadow.

These sides of New Jersey’s profile collectively affect the context inside which 200 Plaza Drive exists. The state’s financial atmosphere, transportation infrastructure, regulatory framework, and workforce demographics contribute to the situation’s attractiveness for companies. Understanding these parts offers a broader perspective on the handle’s significance and its potential for future growth inside the dynamic panorama of New Jersey’s enterprise and actual property market. For instance, New Jersey’s concentrate on attracting expertise corporations might affect the varieties of companies that select to find at 200 Plaza Drive, doubtlessly making a cluster of tech corporations inside Harmon Meadow. Moreover, the state’s insurance policies concerning renewable vitality might impression the sustainability initiatives carried out inside the growth, influencing its long-term environmental footprint.

7. Workplace House

Workplace area represents an important element of 200 Plaza Drive, Secaucus, NJ, contributing considerably to its operate as a enterprise hub inside the Harmon Meadow growth. The supply of various workplace areas inside this handle attracts companies of various sizes and industries, shaping the advanced’s financial profile. The design and performance of those areas affect enterprise operations, productiveness, and worker well-being. For instance, fashionable workplace areas with versatile layouts and entry to pure gentle can improve worker collaboration and creativity. Conversely, poorly designed or outdated workplace areas can negatively impression worker morale and productiveness. The demand for workplace area at this handle is influenced by components similar to market traits, accessibility, and the general enterprise atmosphere inside the Meadowlands area. Sturdy market demand can result in elevated rental charges and competitors for out there areas, whereas a downturn available in the market may end up in vacancies and decreased property values.

The presence of workplace area at 200 Plaza Drive creates a ripple impact all through the native financial system. Companies occupying these areas generate employment alternatives, appeal to supporting providers, and contribute to the tax base. The focus of companies inside Harmon Meadow fosters a dynamic enterprise atmosphere, facilitating networking and collaboration. As an illustration, a regulation agency positioned at 200 Plaza Drive would possibly profit from the proximity of different skilled providers, similar to accounting or advertising corporations, inside the similar advanced. This interconnectedness strengthens the native enterprise ecosystem and contributes to regional financial development. Moreover, the standard and availability of workplace area can affect an organization’s resolution to find inside a specific space. Firms searching for fashionable, well-equipped workplace areas usually tend to be interested in areas like 200 Plaza Drive, which provide a variety of facilities and a fascinating work atmosphere.

In abstract, workplace area serves as a basic ingredient of 200 Plaza Drive’s identification and performance. The supply, design, and demand for workplace area affect the varieties of companies interested in the situation, contribute to the native financial system, and form the general character of the Harmon Meadow growth. Understanding the dynamics of workplace area inside this context offers worthwhile perception into the handle’s position as a enterprise hub and its contribution to the broader regional financial system. Challenges similar to adapting to evolving office traits, incorporating sustainable design practices, and managing fluctuating market calls for should be addressed to make sure the long-term viability and attractiveness of workplace areas at 200 Plaza Drive. This adaptability and responsiveness to market forces are essential for sustaining the situation’s competitiveness and making certain its continued contribution to the financial vitality of the Meadowlands area.

8. Business Actual Property

Business actual property performs an important position in understanding the importance of 200 Plaza Drive, Secaucus, NJ. This handle represents a selected industrial property inside the bigger context of the Meadowlands actual property market. Analyzing the industrial actual property dynamics surrounding this handle offers insights into market traits, funding alternatives, and the general financial well being of the area. The interaction of assorted components, similar to location, accessibility, market demand, and property values, shapes the industrial actual property panorama and influences the attractiveness of areas like 200 Plaza Drive.

  • Property Values and Market Traits

    Property values at 200 Plaza Drive and the encompassing Harmon Meadow growth are influenced by broader market traits within the Meadowlands area and Northern New Jersey. Elements similar to financial development, demand for workplace and retail area, and rates of interest impression property valuations. Analyzing historic and present market traits helps assess the funding potential and long-term worth of business properties on this space. For instance, elevated demand for workplace area within the Meadowlands can drive up property values at 200 Plaza Drive, benefiting property house owners and traders. Conversely, an financial downturn can result in decreased demand and decrease property values.

  • Funding and Improvement Alternatives

    The industrial actual property market surrounding 200 Plaza Drive presents varied funding and growth alternatives. The mixed-use nature of Harmon Meadow permits for various funding methods, together with workplace area acquisition, retail growth, and hospitality ventures. Understanding the native market dynamics, zoning laws, and potential for future development is crucial for making knowledgeable funding choices. As an illustration, builders would possibly take into account investing in new retail areas inside Harmon Meadow to cater to the rising inhabitants and workforce within the space. Equally, traders would possibly purchase present workplace areas at 200 Plaza Drive, anticipating future appreciation in property values.

  • Leasing and Occupancy Charges

    Leasing and occupancy charges at 200 Plaza Drive and inside Harmon Meadow present worthwhile insights into the well being and demand inside the industrial actual property market. Excessive occupancy charges sometimes point out a powerful market with restricted out there area, whereas low occupancy charges recommend weaker demand and potential challenges for property house owners. Monitoring these metrics over time helps assess market traits and predict future demand for industrial area. For instance, constantly excessive occupancy charges at 200 Plaza Drive recommend a fascinating location for companies, doubtlessly resulting in elevated rental charges and property values.

  • Influence of Infrastructure Improvement

    Infrastructure growth within the Meadowlands area, similar to transportation enhancements or the development of recent facilities, straight impacts industrial actual property values and funding choices. Improved accessibility, enhanced infrastructure, and the event of supporting providers can enhance the attractiveness of areas like 200 Plaza Drive for companies. As an illustration, the development of a brand new freeway interchange close to Harmon Meadow might enhance entry to the advanced, rising its desirability for companies and doubtlessly driving up property values. Equally, the event of recent eating places or retail areas inside Harmon Meadow can improve the general attraction of the world, attracting extra companies and residents.

These sides of business actual property intertwine to form the market dynamics surrounding 200 Plaza Drive, Secaucus, NJ. Understanding property values, funding alternatives, leasing dynamics, and the impression of infrastructure growth offers a complete perspective on the handle’s significance inside the bigger context of the Meadowlands industrial actual property market. This data is crucial for traders, builders, and companies searching for to make knowledgeable choices inside this dynamic market. Analyzing these components helps assess the potential dangers and rewards related to industrial actual property investments within the space and contributes to a extra nuanced understanding of the forces shaping the longer term growth of the Meadowlands area.

Steadily Requested Questions

This part addresses widespread inquiries concerning the industrial handle at 200 Plaza Drive, Secaucus, NJ, offering concise and informative responses.

Query 1: What’s the significance of the Harmon Meadow location?

Harmon Meadow presents a strategic location inside the Meadowlands area, offering entry to main transportation arteries, a various vary of facilities, and a mixed-use atmosphere conducive to enterprise operations.

Query 2: What varieties of companies function at 200 Plaza Drive?

The handle homes a various combine of companies, spanning varied sectors, together with finance, expertise, skilled providers, and retail. This variety contributes to a dynamic enterprise atmosphere.

Query 3: How accessible is that this location by way of public transportation?

The situation advantages from proximity to varied public transportation choices, together with bus and rail traces, providing handy commuting options to private autos.

Query 4: What are the standard lease phrases for workplace areas on this space?

Lease phrases range primarily based on components similar to area measurement, lease length, and market circumstances. Consulting with native actual property professionals offers particular lease data.

Query 5: What’s the surrounding group like?

Secaucus and the encompassing Meadowlands space supply a mixture of residential, industrial, and leisure areas. The presence of residential developments, retail facilities, and leisure venues contributes to a dynamic group atmosphere.

Query 6: What are the longer term growth plans for Harmon Meadow and the encompassing space?

Ongoing and future growth plans for the world could be obtained via the Secaucus city planning workplace and different related native authorities. These sources supply insights into potential future development and growth inside the area.

Understanding these key elements of 200 Plaza Drive, Secaucus, NJ, offers a complete overview of its location, enterprise atmosphere, and potential alternatives. Additional inquiries could be directed to native actual property professionals and related authorities.

This FAQ part concludes the overview of 200 Plaza Drive. The next part will discover particular elements of the situation in higher element.

Suggestions for Companies Contemplating 200 Plaza Drive

This part presents sensible steering for companies evaluating a location inside the Harmon Meadow growth. These issues present a framework for assessing the handle’s suitability for particular enterprise wants.

Tip 1: Consider Transportation Wants: Assess proximity to main transportation arteries, together with the New Jersey Turnpike, Routes 3 and 1&9, and public transportation choices, contemplating logistical necessities and worker commutes. A distribution heart, for instance, would prioritize freeway entry, whereas an organization counting on an area workforce would possibly emphasize public transportation connectivity.

Tip 2: Analyze the Aggressive Panorama: Analysis present companies inside Harmon Meadow and the encompassing space to know the aggressive panorama. Establish potential synergies and assess the market saturation for particular industries. This evaluation helps decide market alternatives and potential challenges.

Tip 3: Think about House Necessities and Facilities: Rigorously consider out there workplace areas inside 200 Plaza Drive, contemplating measurement, structure, and out there facilities. Assess alignment with particular operational wants, development projections, and worker well-being. A expertise agency, for instance, would possibly prioritize fashionable workplace areas with superior technological infrastructure.

Tip 4: Overview Lease Phrases and Prices: Totally evaluate lease agreements, paying shut consideration to phrases, circumstances, and related prices. Examine lease choices inside Harmon Meadow and the encompassing market to make sure aggressive pricing and favorable phrases. Consider working bills, similar to utilities and upkeep, to evaluate the general value of occupancy.

Tip 5: Assess Native Facilities and Providers: Consider the provision of facilities inside Harmon Meadow, similar to eating places, stores, and resorts, contemplating worker wants and shopper comfort. Entry to those facilities can improve worker satisfaction and facilitate enterprise operations. A consulting agency, for instance, would possibly worth proximity to resorts for visiting purchasers.

Tip 6: Analysis Native Laws and Zoning: Examine native zoning laws and constructing codes related to particular enterprise operations. Guarantee compliance with native ordinances and procure vital permits earlier than commencing operations. This due diligence mitigates potential authorized and operational challenges.

Tip 7: Think about Future Progress Potential: Assess the potential for future enlargement inside Harmon Meadow and the encompassing space. Consider the provision of bigger workplace areas or growth alternatives to accommodate projected enterprise development. This forward-thinking method ensures long-term flexibility and scalability.

Cautious consideration of those components offers a complete understanding of the alternatives and challenges related to finding a enterprise at 200 Plaza Drive, Secaucus, NJ. This knowledgeable method allows companies to make strategic choices aligned with long-term goals.

This concludes the ideas part. The next part offers a concluding abstract of the important thing takeaways concerning this distinguished enterprise handle.

200 Plaza Drive, Secaucus, NJ

This exploration of 200 Plaza Drive, Secaucus, NJ, reveals its significance as a strategic enterprise handle inside the dynamic Meadowlands area. Key components contributing to its attraction embrace handy entry to main transportation arteries, proximity to New York Metropolis, and the various facilities supplied inside the Harmon Meadow mixed-use growth. The evaluation encompasses regional context, accessibility, the operate as a enterprise hub, the position of Harmon Meadow, the broader Meadowlands space, the state of New Jersey’s affect, the provision of workplace area, and the dynamics of business actual property. Understanding these parts offers a complete perspective on the handle’s worth proposition for companies.

200 Plaza Drive represents extra than simply an handle; it signifies a strategic alternative inside a thriving enterprise ecosystem. Cautious consideration of the components introduced right here empowers companies to make knowledgeable choices concerning location, development, and long-term success inside the aggressive panorama of the Meadowlands area. Additional analysis and session with native specialists are inspired to achieve a deeper understanding of the precise alternatives and challenges introduced by this location.